How to Make a Lot of Money Online: The Basics

If you are wondering how to make a lot of money online, you first have to master some basic concepts which, once you understand, you will see that it's not that difficult to make them work. When you learn the main ones, you will be able to talk proper online marketing with anyone: they'll think you're a pro!

So what are the main terms you have to know in order to plunge into the Internet Marketing world?

PPC, or Pay Per Click - Every time somebody clicks on an advertisement placed on your site, the website your user is sent to pays you (or pays Google and Google pays you, if you have an AdSense campaign set up). The systems to detect multiple clicking from the same IP are set into place, so don't waste your time trying it.

PPL or Pay Per Lead - A lead is a form submitted by a user which contains personal information such as a name, address or telephone number. The intent is for the company to then contact this user to try and sell them something. Obviously, a lead occurs less often than a click from a PPC, but it also makes you more money.

CPA, or Cost per Acquisition (also known as Pay Per Action or PPA) - An advertiser on your website pays for each time a specified action is completed, such as a form or a purchase. CPA occur even less than leads, but of course pay a good deal more.

So which is best?

Well, that depends on a lot of factors. What kind of thing are you selling? If it's very straight forward and easy to understand, you can afford to set up a CPA campaign. Do your research. What kinds of things do people most buy online? They're probably willing to purchase them with no extra information. If, on the other hand, we're talking about a complicated product such as insurance, with all the special premiums and conditions it comes with, a lead is probably a better option. In any case PPC campaigns should always be set up (even if it's at the margins of your website), as they'll be making you a smaller but steady income. PPL and CPA specially can vary more in the course of time, even if you've managed to set up a steady flow of visitors.

Even if your advertisers know their product better than you do, be wary of setting up campaigns on your website you don't think are going to work: if you are right, they'll just be taking up space and making you no money. Don't commit to long contracts at first, and make sure you know what changes are being put into place by your advertisers on the destination pages your visitors get sent to.

Adam Cristo has been making money online for more than 4 years now. He is an expert internet marketer wanting to help newbies make money in this business. To decode the secret of how to make a lot of money Download free video worth $47 as the offer is limited to the first 10 visitors. http://www.theinternetseminars.net